Table of contents
Welcome to RWA Inc.
It is with great pleasure that I welcome you to RWA Inc. Our platform is designed to bridge the gap between traditional finance and decentralized technology, offering a tokenization platform, an investment platform, a marketplace, market overviews and instant settlement capabilities – all seamlessly integrated and powered by the $RWA token.
RWA Inc.’s platform simplifies the tokenization of assets, from utility tokens to security compliant tokens and stablecoins, providing access to a diverse range of investment opportunities. The $RWA token is central to our ecosystem, granting users access to all services and offering strategic token sales with discounts, while ensuring liquidity through listings on multiple exchanges.
Community governance is at the core of RWA Inc., empowering $RWA holders to shape the future of our platform. As we move forward, we remain committed to transparency, sustainability, and community-driven development.
- From Kevin Yunai,
Founder, RWA Inc.
Introduction
RWA Inc. delivers comprehensive real-world asset tokenization via a cutting-edge multi-asset platform, with a go-to-market focus on utility tokens and a primary emphasis on strategically expanding into startup equity tokens, real estate, collectibles, and other asset classes.
Our Mission and Vision
Our mission is to revolutionize investment access by enabling the seamless tokenization of real-world assets. We aim to empower startups, enhance liquidity, and foster innovation in the asset tokenization space.
About RWA Inc. & Our Team
About RWA Inc.
RWA Inc. offers end-to-end real-world asset (RWA) tokenization through a cutting-edge multi-asset platform that includes tokenization as-a service, a launchpad, and a marketplace. With a short-term focus on startup utility tokens for our go-to-market strategy, our primary emphasis is on strategically expanding into startup equity tokens, real estate, collectibles, and other asset classes. As an innovator in the RWA niche, we help tech startups and established companies successfully launch utility and security compliant tokens and thrive in the Web3 market. Our approach addresses the need for extensive tokenization support for Web2 startups, fostering their dynamic growth potential. Our versatile solution aims to unlock opportunities across diverse asset classes, enhance liquidity, broaden market reach, support business development, and create new value avenues, effectively meeting market demands.
Meet the RWA Inc. Team
Kevin Yunai
Kevin, former CEO & founder of MIRSK, is a tech sector leader driving RWA to the forefront of tokenization in Web2. With a track record of success, including securing $20M USD in sales from 5 won public tenders for groundbreaking software, Kevin's expertise ensures RWA Inc. stays ahead. As an author of a book on Bitcoin's inner workings, his innovative perspective propels RWA Inc. forward.
Mike Storm
COO & Partner at Neurons & RWA Inc.
Mike Storm has been instrumental in scaling RWA Inc. through his 11 years of experience as a Web2 professional COO. Mike has secured partnerships with major brands like TikTok, IKEA and Google. Mike has raised $1.675M USD for RWA Inc. and a total of $17M USD across multiple projects. All together, Mike's leadership, operational strategies and growth mind from Web2 will significantly impact the growth of RWA Inc.
Peter Nguyen
CMO at RWA Inc. & Head of Marketing at Atonomys
Peter Nguyen is a marketing professional with a cumulative 15 years of experience across various industries including finance, technology, public policy, transportation, blockchain, and Web3. With a background in Environmental Policy from the University of Toronto, Peter began his career as a Parliamentary Intern for the Federal Canadian Senate in Ottawa, Canada. He then transitioned into the world of marketing, where he has represented top Fortune 100 brands such as Coca-Cola, Nike, General Motors, and American Express.
AJ Dinger
AJ is an experienced C-level executive with 19 years of experience across growth startups, venture investment, Fortune 500 and capital markets/investment banking. He brings a wealth of expertise in finance, business development, and strategic planning. AJ brings his comprehensive financial acumen to drive RWA Inc.’s financial strategy, and legal counsel ensuring sustainable growth and operational efficiency. His leadership is instrumental in managing financial risks, optimizing the capital structure, and enhancing shareholder value.
Philip Michaelsen
Philip brings extensive experience from roles in machine learning and software development, notably at WARD 24/7, NNIT, and Neurons. His expertise will be key to driving RWA Inc. forward as a leading Real World Asset platform.
Safi Ghauri
CCO at RWA Inc, & Managing Partner at Esquare Legal
Safi Ghauri is leading the legal and compliance department of RWA Inc to leverage his 16+ years of experience in Fintech and Web 3.0 to ensure that RWA is compliant and fully regulated. He has carried out the corporate structuring, negotiated all major partnerships and acquired licenses for RWA Inc. Previously he has carried out the global restructuring for a $6.5B global entity and has achieved crypto and blockchain licenses for various projects across the globe
Amber Theil
Head of Brand at Neurons & RWA Inc.
Amber Theil is a seasoned brand strategist and digital design expert, bringing over three years of experience as Brand Manager at Neurons. With a background in web development and front-end design, Amber excels in brand strategy, product branding, and digital marketing. Her expertise in tools like Adobe Creative Suite and WordPress ensures that RWA Inc.'s brand presence is both innovative and impactful.
Macie Paquete
Macie Paquete brings over a decade of marketing and operations experience, with four years specializing in blockchain and Web3 marketing. Her strategic leadership has driven successful partnerships with major brands like GameStop and KuCoin Labs. At RWA Inc., Macie’s deep expertise in innovative Web3 marketing and ecosystem growth will be instrumental in driving brand visibility, market expansion, and overall growth.
Amir Namvar
Marketing Manager & Technical Onboarding Specialist at RWA Inc.
Amir brings a unique blend of skills to RWA Inc., specializing in Web3 development, trading strategies, and bot development. His expertise in blockchain technology and strategic approach make him an essential part of the team, contributing to innovative projects and providing Web3 integration support as needed. In addition to his technical role, Amir plays a vital part in the marketing and finance departments, applying his analytical abilities across multiple areas of the company..
Alina Locmere
Digital & Marketing Designer at Neurons & RWA Inc.
Alina Locmere is a seasoned digital designer with extensive experience in B2B scale-ups and visual identity creation. With a strong background in multimedia design, she excels in crafting impactful and visually appealing designs that drive results. Her proficiency in Adobe Creative Suite, UX/UI design, and project management, combined with her experience at Neurons and as a freelance designer, makes her a valuable asset to RWA Inc.'s creative initiatives.
What We Do & Client Service Offerings
RWA Inc. aims to change how assets are bought and sold in the global market. Traditionally, investment banks, venture capital, and private equity firms have exclusive access to opportunities that retail investors often miss. With RWA Inc.’s tokenization, launch, and listing services, both retail and institutional investors can now access these assets and growth opportunities in a fully liquid global trading environment.
RWA Inc. is starting with utility tokens to quickly gain market exposure and drive revenue. This approach aligns with compliance and regulatory frameworks, allowing startups and scaleups to raise capital without selling equity. Instead, they can leverage the utility of their tokens and its connection to their products or business models.
Simultaneously, RWA Inc. is pursuing equity token licenses in the EU, UAE, and US, with the first jurisdiction expected by Q2 2025. Once approved, RWA Inc. will begin offering equity tokenization services.
Core Activities
Utility Token Launches
We assist tech companies and VC-ready startups, from pre-seed to Series B stages, in launching utility tokens. Our support enhances trading, liquidity, and market visibility, enabling these companies to thrive in the Web3 market.
Web3 Transition Support
RWA Inc. provides end-to-end services to facilitate the successful transition of Web2 companies into the Web3 ecosystem. This includes technical, legal, and business support to ensure a seamless and compliant transition.
Utility Tokenization & Business Development Support
Our services extend to utility tokenization and business development support for Web2 companies, Web3 RWA, and DePIN projects. We offer comprehensive strategies and tools to maximize the value and reach of tokenized assets.
Regulated Trading Licenses
Regulatory compliance is a top priority for RWA Inc., ensuring that all our operations adhere to the highest legal and ethical standards. We have secured six regulated trading licenses in the UAE, enabling us to legally trade assets across various categories, including real estate, commodities, Veblen goods, private equity, and DePIN. Additionally, we are in the process of acquiring equity token licenses to further expand our offerings.
Service Offerings
Tokenomics Design
We craft comprehensive economic models that underpin the value and utility of tokens, ensuring they are well-positioned for success in the market and compliant towards regulation.
Utility Design
Our team defines the practical applications and benefits of tokens, making sure they provide real value to users and stakeholders.
Smart Contract Development
We develop secure, efficient and audited blockchain contracts tailored to each client’s specific business needs, ensuring the reliability and integrity of token transactions.
Minting
RWA Inc. offers token minting services, creating new tokens and ensuring their secure distribution to stakeholders.
White Paper Creation
We produce detailed white papers that outline the purpose, technology, and tokenomics of projects, providing a clear and compelling case for investment.
Community Building
Our community-building services establish robust online communities to support and engage token holders, creating a loyal and active user base.
Key Opinion Leaders (KOLs)
We leverage influential figures to promote projects, amplifying their reach and credibility in the market.
Fundraising (IDO & Private)
RWA Inc. assists in organizing Initial DEX Offerings (IDO) and private funding rounds, helping projects secure the necessary capital for growth.
Exchange Listings (DEXs and CEXs)
We ensure tokens are listed on both decentralized (DEX) and centralized exchanges (CEX), increasing liquidity and market access.
Post-Listing Support
Our post-listing support includes ongoing market engagement and growth strategies, provided through retainer agreements to ensure continued success.
Why We Do It - The RWA Inc. Vision
Empowering Startups
RWA Inc. addresses the untapped need for comprehensive tokenization and fundraising support, enabling startups to transition seamlessly to the Web3 ecosystem. We empower startups to leverage their dynamic growth potential by providing the tools and services necessary for successful tokenization and fundraising.
Enhancing Liquidity and Market Reach
Our state-of-the-art services are designed to enhance liquidity, broaden market reach, and create new avenues for value creation. By facilitating the tokenization of real-world assets, we open up new opportunities for investors and businesses alike.
Fostering Innovation
RWA Inc. is committed to driving the evolution of asset tokenization through innovative and compliant solutions. We unlock a broad spectrum of opportunities across diverse asset classes, contributing to a more inclusive and dynamic financial ecosystem.
Multi-jurisdiction
RWA Inc. is focusing on Europe, UAE and USA as key markets for expansion. The kick-off will happen in Europe to provide this offering to EU based startups and scaleups and will later expand into the UAE and USA.
Bridging to multi-asset
After a successful market expansion with startups and scaleups, RWA Inc. will move into asset classes like real-estate, collectables, commodities, etc. This will expand the market opportunity massively and provide a fully liquid set up across asset classes and jurisdictions.
Market Opportunity
The Global Market Landscape
The global market for real-world asset tokenization is projected to reach $16 trillion by 2030. This immense opportunity highlights the potential for significant growth and innovation in the tokenization space.
Our Positioning and Strategy
Through RWA Inc.’s multi-asset ecosystem, including startups/scaleups, real-estate, commodities, collectables, etc. RWA Inc. is strategically positioned to capture a minimum of 0.25% of this market by 2028, translating to a $40 billion market opportunity. This opportunity is driven by more than 60 years of combined business experience across the professional Web2 leadership team, including Chairman James Ditmore, CEO & Founder Kevin Yunai, COO & Partner Mike Storm, CFO August Dinger and CTO Philip Michaelsen, RWA Inc. is designed to take a leadership position in the market of Real World Asset tokenization. Additionally, RWA Inc. is focused on fully compliant and regulated approaches for both utility and equity tokens in a multi-jurisdictional approach.
Business Model
Our business model is designed to align with the success of our clients. It includes:
- Incubation and Tokenization Fee
- Tokens in Incubated Projects
- Raised Amounts Across Launchpad IDO & Private Sale
- Profit Buyback & Burn: 50% of all profits will be used to buy back and burn $RWA tokens.
Expected growth projections
RWA Inc. expects an exponential growth over the coming years, expanding the business across both asset-classes and jurisdictions. The revenue expectations are:
- 2024 - $100K
- 2025 - $3M USD
- 2026 - $15M USD
- 2027 - $32M USD
- 2028 - $50M USD
- 2029 - $100M USD
Investment Rounds
- Private Sale: $1.675 million completed
- Public Launch: $700,000 USD upcoming
How to buy $RWA Inc. token
The ecosystem token $RWA will be listed across major DEXs, CEXs and on the RWA trading platform.
All ways to buy the token will be updated in this part of the white paper as soon as the token is launched. Multiple exchanges and launchpads have been confirmed, setting the stage for a robust and widespread token launch.
$RWA Token Economy & Tokenomics
The $RWA token serves as the lifeblood of the RWA Inc. ecosystem, powering all products and processes within the platform. It’s integral to transactions, payments, and other critical functions, ensuring seamless integration across the ecosystem.
Key functions of the $RWA token include:
• Discounts: Receive discounts on all products when payments are made in $RWA.
• Staking: Unlock tier increases on our launchpad and marketplace through staking.
• Gas Fees: Used to cover gas fees for transactions involving Real World Assets on the trading platform and marketplace.
The $RWA token serves as a vital component of the RWA Inc. ecosystem, enabling seamless transactions and enhancing value through various incentives and mechanisms.
All additional information about RWA Inc. tokenomics can be found in the below section.
Token Economy
Investors, Strategic Partnerships and Advisors
Investors
RWA Inc. has been backed by a list of Web3 investors, showing the trust in the project's future growth opportunity. The list of investors include:
- Castrum VC (lead investors)
- Weco Shipping
- Maven Capital
- Kairon Labs
- Decubate Ventures
- Samurai Starter
- Aza Ventures
- Avalon Wealth Club
- GemHead Ventures
- Unreal Capital
- DuckDao
Key Partners
RWA Inc. has established partnerships with industry leaders to enhance our service offerings and expand our market reach. Our partners include:
- PROM
- Kima.Finance
- Mantra
- Arbitrum
- Hacken
- +40 additional partners
Advisory Board
Our advisory board comprises seasoned professionals with extensive experience in finance, technology, and blockchain:
- James Ditmore - Danske Bank, JPMorgan Chase, Barclays
- Jens Willemen - Kairon Labs
- Elliot Hagemeijer - Decubate
- Jeff Nowak - Maven Capital
Go-to-market Strategy
Token launch
RWA Inc.’s go-to-market strategy includes a crucial token launch of the $RWA token. The token is connected to all parts of the RAW Inc. ecosystem and is necessary to go live before the full ecosystem will be functional.
For the token launch to be as successful as possible, the RWA Inc. team is investing heavily into various areas:
- Branding and marketing content
- AMAs, podcasts and webinars
- Live events
- Ambassador programs
- Hosting strategic engagement campaigns across multiple community building platforms including Zealy, Galxe, Midle, TaskOn and other engagement campaigns
- IDO campaigns in collaboration with launchpad partners
- CEX campaigns in collaboration with CEX listing partners
- Etc.
Ambassador Program
Our ambassador program includes high-profile figures such as Ivan on Tech and Money Guru, along with five additional Tier 1 ambassadors, to further boost our market presence and community engagement.
Ideal Issuer profile
RWA Inc. is highly focused on a specific profile of token issuers, starting with Web2 startups/scaleups from seed to B-series stage, who are looking for disruptive ways to raise capital for their growth companies. After successful market expansion in this asset class, RWA Inc. will move into real-estate, collectables, commodities and other classes where RWA Inc. already has established a multi billion USD pipeline which will go live in 2025.
Ideal investor profile
A crucial part of the RWA Inc. go-to-market strategy is to focus on ideal investor profiles. Real World Asset tokenization is established to bridge the world of Web2 and Web3, both on the issuer and investor side. This means the RWA Inc. team will focus on seamless experiences for both worlds.
The investor profiles for Real World Assets will include:
- Web3 retail investors who want to expand their portfolio with assets they normally don’t have access to
- Web3 institutional investors who want to spread their portfolio opportunity and have liquid trading of assets in a global market
- Web2 retail investors who want to expand their portfolio with assets they normally don’t have access to
- Web2 institutional investors who want to spread their portfolio opportunity and have liquid trading of assets in a global market
RWA Inc. will build several ecosystem products which will fit well to different investor profiles.
- RWA Fundraising Services: Web3 institutional investors
- RWA Launchpad: Web3 retail investors
- RWA trading platform: Web3 retail investors
- RWA Marketplace: Web2 retail, Web2 institutional, Web3 retail and Web3 institutional investors
Focus regions
RWA Inc. was founded by a Danish team, led by Kevin Yunai - Founder, and Mike Storm - Partner, with Danish Weco Shipping as the original investor. This foundation gives the team strong expertise in the European market, which will serve as the starting point for RWA Inc.'s expansion.
Several team members are based in the US, where significant opportunities exist. As a result, RWA Inc. plans to focus heavily on US expansion in 2025.
In addition, Kevin spent eight months in the UAE in 2024 to lay the groundwork for RWA Inc.’s expansion into the region. The UAE market is ready, pending approval of a regulated equity token license.
All three markets—Europe, the US, and the UAE—are expected to go live in 2025, with Europe and the US as primary focuses and the UAE as a secondary priority.
Regulated trading and equity licenses
RWA Inc. has already established multiple trading licenses making it possible to manage and trade various asset classes:
- 598451 - Trading of Companies
- 598517 - Trading of Real Estate
- 1215655, 944184, 1215648 - Trading of Commodities
- 208391 - Trading of Collectables
This makes it possible for RWA Inc. to run a full utility token process for clients in Europe & UAE.
For RWA Inc. to grow into the leading Real World Asset ecosystem, it is necessary to establish fully compliant and regulated equity token licenses across multiple jurisdictions. RWA Inc. has a clear strategy and action plan for this to happen during 2025, with expected finalization by Q2 2025.
Roadmap
Q3 2024
- Close all pre-TGE funding rounds complete
- Final design implementation for the RWA Launchpad complete
- RWA Trading Platform implementation in process
- Strategic analysis of security license requirements in process
- Sign initial clients for launch in process
- Complete broker dealer and issuer license requirement due diligence in process
- Initial security license application(s) - pending
Q4 2024
- RWA Launchpad goes live
- RWA trading platform goes live
- Announce initial clients for Launchpad and begin fundraising
- $RWA TGE planning
- Implement security token compliance data warehousing and management systems
- Begin implementation of buy-back and burn mechanism
2025
- Secure equity token security licenses with full regulatory and compliance capabilities for initial target market(s)
- Launch automated equity token marketplace for real world asset security tokens
- Scaling the RWA Inc. product, marketing, and sales teams
- Begin security licensing process for US regulatory markets (Reg A, Reg D)
These milestones represent our commitment to expanding our platform and enhancing our service offerings. As we move forward, we will continue to innovate and adapt to the evolving needs of the market.
Conclusion
RWA Inc. offers the tokenization of real-world assets via a comprehensive platform that supports the growth and success of tech startups and established companies alike.
By providing end-to-end services, we are not only facilitating the successful transition of Web2 companies to Web3 but also contributing to a more inclusive and dynamic financial ecosystem.
With a clear vision, strategic partnerships, and a robust roadmap, RWA Inc. is well-positioned to lead the charge in the next wave of financial innovation.
Community Resources
Socials
lTwitter/X l TG community l Linkedin | TG Announcements l YouTube l Medium l Linktree l
Whitelisting for the RWA ecosystem
