Media Kit &
brand guidelines
Version 1.0 / October 2026
Everything you need to represent RWA Inc.: the logo system, the $RWAINC token symbol, colour, texture, typography, motion and approved messaging. Click any logo to copy its SVG, any colour to copy its value.
Real World Assets, On-Own-Chain.
RWA Inc is a comprehensive blockchain infrastructure stack built for professional investors and asset managers to issue, distribute, and manage tokenized real-world assets. An institutional grade platform for compliant issuance and investing.
- Network
- Base
- Supply
- 1,000,000,000
- Acceptance
- < 0.5%
- Status
- Live
- Ticker
- $RWAINC
- Website
- rwa.inc
- Community
- Telegram, 20K+ members
The wordmark
The RWA. wordmark is the company mark. Four approved colourways cover almost every surface.
Wordmark construction
- Typeface
- Archivo 600, width 125
- Tracking
- −0.06em
- Dot
- Square, on the baseline after the A
- Dot spacing
- 0.13em dot, 0.04em after the A
- Clear space
- Height of the dot, on all sides
- Minimum size
- 24 px cap height
Please don’t
- Stretch or squash the wordmark
- Rotate or skew it
- Change the dot to a round dot
- Use colours outside the palette
- Mix two signal colours on one block
- Merge the wordmark with the symbol
- Add shadows, outlines or glows
- Place it on busy imagery without contrast
The Swoosh + $RWAINC
The swoosh is the symbol of the $RWAINC token: the original RWA ribbon mark, unchanged in form, recoloured lime with the same lighting. It always appears with the ticker written next to it, set in Archivo 600 at the symbol’s cap height.
- Source
- The official RWA Inc vector mark: three faces, 105 × 143 units
- Tints
- #A8CC1F → #F0FF9C on the top face, #A8CC1F → #E6FF7A on the fold, #A8CC1F solid on the front
- Lockup
- Symbol height = ticker cap height, gap 0.3em. $RWAINC in Archivo 600
- Minimum size
- 16 px for the symbol alone, 24 px for the full lockup
- Stand-alone
- Only where text can’t fit: favicons, coin faces, 16 px lists
- Where it appears
- Wallets, exchanges, BaseScan and Add-to-MetaMask. The RWA. wordmark remains the company mark
- Never merge
- Symbol and wordmark sit side by side and never merge
Flat, three-tone and mono versions, coins and PNGs at 512 / 180 / 32 px are in the download package under assets/token-icon.
Black, one blue, and six signals
Black is the canvas. Paper is the type colour on dark. Lime is the primary accent and lives on buttons, progress and the wordmark dot. Lilac, coral and the two mints are full-bleed section colours, never mixed on one block. Navy is the single retained blue, used for depth and gradients.
Light leaks, not flat fills
Textures: a 4 px halftone dither at 35 to 55% opacity over any colour, and fractal-noise grain (SVG feTurbulence, baseFrequency .95) as a blended overlay on gradients.
The dot-matrix hero
The signature motif is a halftone dot grid: pale dots on a blurred light-leak, forming a square frame, with a minority of dots lit in acid lime. Dot size swells towards the inner edge of the frame and falls away to a faint background grid.
- Regular grid of round dots
- Pale grey dots, roughly one in five lit lime
- Sits on the Spectral wash or an Aurora gradient
- Network / supply / status data line sits top right
Archivo, set tight, stretched wide for display
Archivo (variable; weights 100 to 900, width 62 to 125). Body at width 100, weight 400; headlines weight 500 with −0.035em to −0.06em tracking; the wordmark and giant numerals at width 118 to 125, weight 600. Data, labels and HUD text in IBM Plex Mono 400/500. Both are open licences via Google Fonts.
Pills, easing, and rhythm
Pill buttons, 0.74rem uppercase at +0.14em tracking. Lime fill for the primary action, outlined for the rest. Section rhythm alternates black with one signal colour.
cubic-bezier(.22, 1, .36, 1)Flips and reveals run 0.85 to 1.3 s.Say it the RWA Inc way
- Tagline
- Real World Assets, On-Own-Chain.
- Descriptor
- An institutional grade platform for compliant issuance and investing.
- Text lockup
- TOKENIZATION MADE EASY
Empowering global investment opportunities for everyone, everywhere.
RWA Inc. offers end-to-end real-world asset (RWA) tokenization through a cutting-edge multi-asset platform that includes tokenization as-a service, a launchpad, and a marketplace. With a short-term focus on startup utility tokens for our go-to-market strategy, our primary emphasis is on strategically expanding into startup equity tokens, real estate, collectibles, and other asset classes.
As an innovator in the RWA niche, we help tech startups and established companies successfully launch utility and security compliant tokens and thrive in the Web3 market. Our approach addresses the need for extensive tokenization support for Web2 startups, fostering their dynamic growth potential. Our versatile solution aims to unlock opportunities across diverse asset classes, enhance liquidity, broaden market reach, support business development, and create new value avenues, effectively meeting market demands.
Fact sheet & downloads
- Company
- RWA Inc. (Global Inc.)
- Website
- rwa.inc
- Media kit
- rwa.inc/media-kit
- What we do
- Blockchain infrastructure for issuing, distributing and managing tokenized real-world assets
- Platform
- Tokenization as-a service, launchpad and marketplace
- Token
- $RWAINC on Base, 1,000,000,000 supply
- Community
- Telegram, 20K+ members